Laurie Popp is an accomplished Business Executive with expertise in Real Estate Brokerage Operations, Company Financial Analysis, Leadership & Agent Development, and Technology Implementation. Recently, she established a consultancy built on her past leadership and technical positions, focused on growth, productivity, accountability, and education.
As an expert in her field, Laurie has provided her expertise to real estate leadership teams, internal franchisor teams, and small to mid-size businesses. Most importantly, she is skilled at delivering independent third-party assessments, constructive critiques, and professional opinions and recommendations by leveraging over 30 years of real estate management and training, technology insights, and operational reviews.
Popp Logic’s Story
My first jobs were as evening receptionists for two local real estate companies. Never in my wildest imagination did I see myself eventually becoming the Vice President of Business Development for Century 21 Real Estate!
After college, where I majored in Business and Finance, I went to work for Merrill Lynch Relocation. Having always been fascinated with technology, I jumped at the chance to build an electronic document processing system. This system shortened the document processing time by over 75% through automation, allowing the company to process documents and close deals more quickly.
A few years later, the opportunity arose for me to work with an up-and-coming commercial and property management firm, which eventually became one of Michigan’s major players: Thomas A. Duke Company. I streamlined the direct marketing, leveraging technology, which enabled Tom to quickly and personally reach out to his customer database.
In 1986 I began my family and was blessed with three beautiful children, two boys, and a girl. That same year I launched my first start-up: Professional Computer Services. PCS provided automated processing systems for local companies.
My daughter, Heather, was born in 1989 with Down Syndrome. From the very start, I became an advocate for her and others through my association with The Arc Livingston, Special Olympics, and Brighton Community Education. The BCE asked me to join their Board to ensure their programming met ADA guidelines.
In 1998, I met a wonderful man who was a REALTOR and eventually became my husband. He encouraged me to get my Sales Associate license. That summer, I joined CENTURY 21 Today, Inc. in SE Michigan as an independent contractor. The franchise had just launched its first online intranet, and the agents were struggling to understand the system. With my technology and real estate background, I saw an opportunity to help other agents master the system, which eventually led me to create the company’s first Agent Education department. I experienced first-hand the challenges of creating engaging learning content, the stress of putting together sales meetings that agents wanted to attend, fun and exciting sales contests, all while getting all six offices to row in the same direction.
During the wee morning hours back in 2007, fate led me to apply for a corporate position with Century 21 Real Estate. Thus began 13 years with the brand, where I consistently achieved and exceeded my job objectives and quickly rose through the ranks. My passion for helping others succeed continued to be a focal point of my career. In 2014 I took over the company’s flagship course for franchisee Owners and Managers – the International Management Academy (IMA). At the same time, I built and launched the Advance Coaching Program, which helped hold IMA attendees accountable using a strategic plan designed to help them implement lessons learned during IMA. These companies saw increased production and revenue that exceeded their local competition between 12-27%. This successful program caught the CEO of Realogy Franchise Group’s attention, and I presented my program and results to the other RFG-owned real estate brands (Coldwell Banker, ERA, and Better Homes & Gardens Real Estate).
When the 2020 pandemic hit, Realogy downsized a significant number of employees, myself being one of those impacted. Although I wasn’t expecting to launch a third start-up company, it was the best thing to happen to me.
I understood two crucial principles. First, time is money, and second, real estate brokerage owners have more responsibilities than there are hours in a day. I knew I could help owners and managers better manage their time, allowing them more time to concentrate on higher-dollar-producing activities, such as recruiting. My experience with creating and delivering outstanding real estate training and my understanding of the challenges of keeping agents engaged and loyal to the company allowed me to create a robust Agent Education & Engagement platform that is easy to use, easy to access, and delivered results.
And thus, Popp Logic Consulting was conceived! Our vision at Popp Logic is to help our customers enhance their value propositions and infrastructure to place them in the best position to take advantage of growth opportunities.