Always Learning. Always Improving.

Tap into Laurie Popp’s more than 30 years of real estate industry experience.

Absorption Rate:

What is it and why does it matter?

  • How do your agents differentiate themselves from the competition? One way is to demonstrate superior knowledge of the market. Consumers have easy access to the listings, but what they don’t have is the ability to understand the data.
  • The absorption rate is a perfect example. When is it a good idea to submit a low offer? When is it better to list on the high side of the CMA list price range? It’s one thing to tell a buyer or seller, it’s another to be able to show them.
  • The how-to video, explanation of the process and the pre-made spreadsheets make an excellent workshop activity for the agents. Take advantage of this information so that your agents can begin to dominate the Spring Market!